Jordan

Jordan Brand had time today 🤣

Marking the 40th anniversary of the AJ1, @assouline and @jumpman23 have released a new book titled ‘Air Jordan’ that celebrates 40 years of cultural dominance by Jordan Brand 📚🔥
The book will launch in two versions: Ultimate ($2,300) and Classic ($123). The Ultimate edition is limited to just 1,000 hand-numbered copies 👀
‘Air Jordan’ is divided into six chapters to honor Jordan’s six championship rings while paying homage to the game-changing partnership between Nike and Michael Jordan 🤝

Paolo Banchero has some high praise for the upcoming Air Jordan 40 👀
The Air Jordan 40 “The Classic” officially launches July 12 for $200 🗓️

Jordan Brand lit up the night sky in Trieste, Italy with a drone show to celebrate the return of the “Shattered Backboard” Air Jordan 1 🏀💥
The iconic colorway was inspired by a 1985 exhibition game in Trieste, Italy where Michael Jordan, rocking an orange, black, and white jersey, threw down a dunk so powerful it shattered the glass backboard.
The moment instantly became legendary, and years later Jordan Brand brought it to life through one of the most beloved Air Jordan 1 colorways of all time.

Jordan Brand has officially announced Michael Jordan’s 40th signature sneaker, the Air Jordan 40 🔥
The sneaker celebrates 40 years of iconic Jordan silhouettes while forging a unique identity of its own, made for the next generation of greatness.
The Air Jordan 40 officially launches July 12 for $200 🗓️