EXCLUSIVE: WNBA star Lexie Hull wants to build the beauty version of performance wear.
Hull and co-founder Sarah Guller just launched FORTA Cosmetics, a new beauty brand centered around “performance cosmetics” for women constantly on the move.
Their first product, Lock & Go Setting Spray, is designed to hold makeup through workouts, workdays, travel, and nights out without touch-ups.
Lexie Hull
Nike Book 1
2025-09-28