Caitlin Clark’s season was cut short, but her star power wasn’t. The 2x All-Star pulled in an estimated $16.1 million this year — 99.3% from endorsements.
Her portfolio isn’t slowing down either. Ascension St. Vincent and Stanley joined a roster that already includes Gatorade, State Farm, Wilson, Panini, Hy-Vee, Xfinity, Gainbridge, and Lilly. Nike also crowned her its newest signature athlete with a logo, apparel line, and sneaker arriving in 2026.
It’s a sharp look at the current WNBA landscape: Clark earns just over $100,000 on the floor, yet her off-court pull is helping push the league toward record engagement and a CBA built to raise player pay.
