Steph Curry will have FULL OWNERSHIP of his signature “Splash” logo as part of his agreement to split with Under Armour, sources tell Bleacher Report Kicks Although the logo remains registered under Under Armour for now, ownership rights will transfer to Curry.
After 12 years, Stephen Curry and Under Armour have parted ways. Curry Brand will become independent of Under Armour moving forward 😱 Under Armour will release his final shoe, the Curry 13, in February 2026. “It’s been an incredible privilege to work with Stephen, who as President of Curry Brand has been much more than an ambassador.” - Under Armour CEO Kevin Plank. “Under Armour is focused on product innovation and performance for athletes at every level. Curry Brand gets the independence to determine its own future. That’s good for Stephen and good for UA.”
Curry Brand has signed Jacob Zhu (Zhu Zheng) to an NIL deal 👏 Zhu becomes the first Chinese player to sign with the brand and its second international athlete
Curry Brand NIL athlete MiLaysia Fulwiley is getting her very own "Butta" Curry 2 FloTro Low PE ahead of March Madness 🔥 The pair is inspired by her nickname 🧈
