After 12 years, Stephen Curry and Under Armour have parted ways. Curry Brand will become independent of Under Armour moving forward 😱
Under Armour will release his final shoe, the Curry 13, in February 2026.
“It’s been an incredible privilege to work with Stephen, who as President of Curry Brand has been much more than an ambassador.” - Under Armour CEO Kevin Plank. “Under Armour is focused on product innovation and performance for athletes at every level. Curry Brand gets the independence to determine its own future. That’s good for Stephen and good for UA.”
